Preparing for the Dec 2018 edition

of the exam on

 

Organisational Psychology

and Consumer Behavior

 

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Organisational Psychology

(9 Questions)

 

1) Forces that drive organisational Change.  Sources of resistance to change.  Ways to overcome resistance to change.

 

2) Factors that may lead to Stress.  Possible consequences of stress.  Techniques of managing workplace stress.  Ways organisations could reduce employee stress.

 

3) Job Attitudes.  Job satisfaction and dissatisfaction, and ways these could be expressed.

 

4) Human Relations.

 

5) Organisational Structure, Design, Climate, Culture, and Behavior: definitions, types, and applications.

 

6) Theories of Personality, Traits, Attitudes, Needs, Motivation, Perception, Attribution, and Ways of Learning of people in organisations.  Ways these factors could predict employees' types of jobs, and behavior at work.  Applications for Managers.  

 

7) Theories and types of Leadership, including Contingency, Trait, and Behavioral.  

 

8) Managers' roles, skills, and functions.  Employee Involvement and Wellness programs.

 

9) Individual and group Decision-making in organisations.  Parts Perception and Attribution could play.  The 5-step Group process: what problems might arise at each step?  

 

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Consumer Behavior

(10 Questions)

 

1) Role of TV Ads in children's consumer socialisation.

 

2) Ways to measure Social Classes.  The correlation between Social Status (Prestige) and income, and ways marketers could use this correlation to influence buying behavior.

 

3) Methods of measuring Opinion Leadership.  Ways to stimulate Opinion Leadership.

 

4) Functions of a Family.  Roles in family decision-making and consuming processes.  Dynamics of husband-wife decision-making processes that influence buying behavior.  Roles of young children in the family purchasing and consuming processes.  Ways the family might influence consumer socialisation of children.

 

5) Ethics and social responsibilities to be followed in marketing.

 

6) Consumer Behavior.  Ways Culture could influence Consumer Behavior.  Ways to measure Culture.  Ways to measure cultural influences on Consumer Behavior.

 

7) Consumers' Personalities, Traits, Attitudes, Needs, Motivation, Perception, Ways of Learning, and Behavior (including Decision-making).  Ways Marketers could apply knowledge about the above.  Consumer attitude formation and change.  Four views / models of consumer Decision-making.

 

8) Techniques for Persuasive Advertising, and for various kinds of Promotional Strategies (including Positioning, Shaping, and Global vs Local ad campaigns).

 

9) Market Research (Consumer Research): history, principles, and processes.

 

10) Segmentation.  Ways marketers could use knowledge about sub-groups of consumers to influence buying behavior.